NFTs will be a part of every product, according to the dot-com wunderkind Halsey Minor

 Halsey Minor’s new business, Vivid Labs, a platform allowing anyone to launch multimedia NFTs, is in many ways a recap of his previous successes. In 1994, he created the tech news website CNET and later sold it to CBS for $1.8 billion. Minor is also the man behind GoogleVoice, Salesforce, and other companies. 

“We were still early in the market in the ‘90s to build our own software,” he said. “This is basically what we’re doing today, kind of a publishing solution, that lets any company create NFTs.” 

In February, Vivid Labs partnered with Shopify to let Shopify merchants create their own NFT marketplaces. “Right now, all is around large marketplaces, primarily art,” Minor said. With a decentralized solution, people could sell any NFT-enhanced products on their own websites. 

“An impressive number of businesses run on big e-commerce platforms: Shopify, for example, has 1.3 million users worldwide,” he added. Minor explained that his new venture started from video NFTs, because “it’s the major area of application.” Vivid Labs customers range from sports to music and e-commerce. “NFTS will become a part of every product, providing ownership information.”  Read more About This Post