Procter & Gamble Pulls Back on Marketing Spend

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After many months of companies dealing with higher costs and consumers struggling with inflated prices for everyday goods and services, Procter & Gamble trimmed its marketing spend during its most recent quarter. “Absolute dollar advertising spending is down,” P&G chief financial officer Andre Schulten said during a call with reporters. The company, one of the…

​ After many months of companies dealing with higher costs and consumers struggling with inflated prices for everyday goods and services, Procter & Gamble trimmed its marketing spend during its most recent quarter. “Absolute dollar advertising spending is down,” P&G chief financial officer Andre Schulten said during a call with reporters. The company, one of the… Read more....

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