Uber Puts Retail Media on Wheels

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Uber is the latest brand make the most of its first-party data by riding the rising wave of retail media. The ride-hailing and delivery app is expanding from its previous out-of-home ad business into a full-fledged division called Journey Ads, which is launching with 100 staffers in the U.S. The company plans to ramp up…

​ Uber is the latest brand make the most of its first-party data by riding the rising wave of retail media. The ride-hailing and delivery app is expanding from its previous out-of-home ad business into a full-fledged division called Journey Ads, which is launching with 100 staffers in the U.S. The company plans to ramp up… Read  more...

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