Uber Puts Retail Media on Wheels
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Uber is the latest brand make the most of its first-party data by riding the rising wave of retail media. The ride-hailing and delivery app is expanding from its previous out-of-home ad business into a full-fledged division called Journey Ads, which is launching with 100 staffers in the U.S. The company plans to ramp up…
Uber is the latest brand make the most of its first-party data by riding the rising wave of retail media. The ride-hailing and delivery app is expanding from its previous out-of-home ad business into a full-fledged division called Journey Ads, which is launching with 100 staffers in the U.S. The company plans to ramp up… Read more...
- Get link
- X
- Other Apps
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