How Web3 Will Change the ‘Broken’ Relationship Between Brands and Creators

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Web3 is set to transform the way that brands collaborate with creators–and if marketers aren’t already planning for this, they’ll be left behind. That was the consensus at Social Media Week Europe, where Lindsey McInerney, founder and CEO of Sixth Wall, and Tina Ziegler, art curator and brand consultant, sat down to discuss the evolution…

​ Web3 is set to transform the way that brands collaborate with creators–and if marketers aren’t already planning for this, they’ll be left behind. That was the consensus at Social Media Week Europe, where Lindsey McInerney, founder and CEO of Sixth Wall, and Tina Ziegler, art curator and brand consultant, sat down to discuss the evolution… Read more

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