https://blockchainwebbag.com/2022/11/01/is-ctv-ready-for-a-performance-marketing-windfall/

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During the recent IAB Brand Disruption Summit, which was focused on connected TV, a question was posed: How did the space go from attracting a few hundred brands to seemingly millions? The idea behind this hyperbolic query was the fact that TV advertising has long thrived by catering to the top 200 or so giant…

​ During the recent IAB Brand Disruption Summit, which was focused on connected TV, a question was posed: How did the space go from attracting a few hundred brands to seemingly millions? The idea behind this hyperbolic query was the fact that TV advertising has long thrived by catering to the top 200 or so giant… 

 

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