Is CTV Ready for a Performance Marketing Windfall?

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During the recent IAB Brand Disruption Summit, which was focused on connected TV, a question was posed: How did the space go from attracting a few hundred brands to seemingly millions? The idea behind this hyperbolic query was the fact that TV advertising has long thrived by catering to the top 200 or so giant…

​ During the recent IAB Brand Disruption Summit, which was focused on connected TV, a question was posed: How did the space go from attracting a few hundred brands to seemingly millions? The idea behind this hyperbolic query was the fact that TV advertising has long thrived by catering to the top 200 or so giant… read more

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