Global C-Pop Star and Fashion Icon Tia Lee Drops Goodbye Princess MV today, following record-breaking MV pre-release animation and fashion videography series with over 100 million views

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Tia Lee (Lee Yu Fen), a global C-pop singer, film and television actress, fashion icon, today released the highly-anticipated music video (MV) for her new song “Goodbye Princess” exclusively on YouTube and Weibo. The song marks another high-water mark in Tia’s global rise. 

Last month, Tia’s ingenious pre-release campaign for “Goodbye Princess” featured a sixepisode animation series combined with motion imagery and fashion videography delivered the story of Tia’s journey in the music and entertainment industries, as well as her subsequent reinvention. The pre-release campaign was more successful than even Tia could have dreamt of, setting a new record by gaining more than 100 million views in under a month. The pre-release campaign is on track to become the most successful global engagement campaign of all time by a C-pop artiste. On the back of that, Tia is launching her new single “Goodbye Princess” today, exclusively on YouTube and Weibo... Read more...

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